Tanya Johnston

Boosting customer satisfaction starts with listening. Surveys, reviews, social media, and in-person chats all reveal what’s working and what’s not. The 3 C’s of feedback—Clear, Constructive, and Consistent—turn insights into action. Digital tools make collecting and analysing feedback simple, helping you respond faster, improve services, and even boost online reviews. Put feedback at the heart of your strategy to build loyalty, trust, and long-term growth.

Did you know 67% of people use Google Maps for navigation, and most never look beyond the first few results? Even more, 84% of consumers find businesses through keyword searches. That’s why it’s vital to optimise your Google Maps listing. By claiming your profile, adding details and photos, collecting reviews, and posting updates, you can climb the rankings and secure a spot in Google’s Local 3-Pack—bringing more customers straight to you.

In today’s fast-paced world, small businesses must stand out with seamless, memorable customer interactions. NFC technology makes this possible—helping cafés, retailers, and sole traders instantly connect with customers. From tapping a digiplate to leave a Google review, to accessing product info or booking services in seconds, NFC boosts credibility, trust, and engagement. It’s not just a tool, it’s a revolution in how businesses grow online and offline.